Dara Kalvort
239-415-4746
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Dara Kalvort-Local Sales Manager, Fort Myers, Naples
Dara graduated from Rutgers University in 1995 and began working for Comcast Ad Sales in Union, NJ. In 1999, Dara went to work for TeleRep in N.Y.C., where weekly she kept hearing how cable was continually taking share from broadcast television. In 2001, Dara came back to Comcast in NJ and after 3 years, moved to Fort Myers, FL as the local sales manager. In September 2008, Dara was promoted to Area Local Sales Manager to oversee all local sales in both the Fort Myers and Naples markets.
Why Cable Advertising Works
Cable Advertising works because people love watching all of the networks and programming Cable Television offers! In the FTM/Naples market, we can insert local commercials on more than 40 networks. Cable TV offers our clients the unique ability to target the specific clientele they are looking to reach by lifestyle and demographics and our zoning capability let’s a client reach only the area’s that are significant for their business.
Top 5 Questions
Q: Can I afford to advertise Cable Television?
A: Cable Television is very affordable because it allows you to target just the areas that count the most, right around your business. Cable gives you maximum frequency and minimum waste.
Q: Do you have someone that can make a commercial for me?
A: We have a full service production department with many years of experience. Before they produce anything, they will meet with you and discuss the unique selling aspects of your business.
Q: How long will it take before I begin seeing results?
A: They key is having a campaign with enough frequency so consumers can see your message over and over again until it becomes top of mind. Generally, it takes about 13-weeks for our customers to see measurable results.
Q: How important is it to produce a good, creative commercial?
A: The more creative and appealing the commercial, the more opportunity you give the consumer to remember your message. With the general public being exposed to multiple messages a day, via, TV, Radio, Internet, etc. your message needs to be memorable.
Q: How do I know what networks to advertise on?
A: One of our Comcast Spotlight Account Executives will set up a consultation meeting with you learn more about your business and your business’s goals. They will use the information you provide to do research on the best programs and networks for your business to air on. |
