Atlanta : Local Sales : South : Testimonials
About Comcast SpotlightLocal Advertising: South |
Find out what clients are saying about Cable Advertising...I am writing this letter to commend Comcast Spotlight on how my advertising with your company has benefited my company immensely. It was just a couple of years ago, when Terri Kilpatrick tried to get me to advertise with Comcast Spotlight, at the time I hesitated. I can honestly say, advertising with Comcast Spotlight for about five years was one of the best decisions I have made for my business. After advertising on the radio for a year and various newspaper and magazine ads, your Comcast commercials has out weighted the best results for my business. My sales are increasing better day by day. I am especially grateful to the success of my sales due to the economic environment. I am especially thankful to Terri Kilpatrick for her persistence and perseverance in helping me make the decision to choose Comcast Spotlight to do my advertising.
Again, I truly appreciate the opportunity to do business with your company. I always add Comcast Spotlight Cable to my media mix because cable is an efficient and cost-effective way to add dimension to my buy. The wide menu of programming allows me to choose from both networks and specific shows that reach my target demographics. The rich variety of options helps me customize my buy to appeal to additional psychographics. From the top home improvement and world-class cooking shows, to blockbuster movies, music specials and family entertainment, I can create a well-balanced buy to achieve success.
"Chapes-JPL has been in business for over 27 years in Atlanta. About 2-3 years ago we started advertising on Cable TV with Judi Alvey and have been thrilled with the results. I dare any other form of advertising to compete with the value, coverage, and results that cable provides. We can target specific areas, ages, and clientele and at rates that blow away print and radio media. Chapes-JPL is a lifetime Comcast Spotlight customer." Thanks for the great commercials. I tell all the advertising sales people that I will only do cable ads. Only certain groups of people listen to the radio or read the paper. Everyone watches TV. I don't even do yellow page ads anymore. "I've been advertising on Comcast for 8 years. My marketing budget has consistently increased with the growth of my business because Comcast gives me the biggest bang for my buck. Atlanta is such a transient market, and it would be difficult to capture these types of customers if I did not advertise with Comcast. My commercials are focused on my target market through choosing appropriate networks as well as the specific communities (zones). In this day and time, I can not afford to waste advertising dollars." Ace Air Heating and Cooling in LaGrange has advertised on cable over the past few years. However they had never committed to an annual schedule. Last year the owner expressed a problem with branding in their market. They were being mistaken with another heating and air conditioning company in the same town. They are a local Lennox dealer so I encouraged the owner to do on camera dealer spots offered by Lennox and to do two custom spots featuring shots of the owner and staff. After a full year of advertising, the owner is recognized by strangers everywhere he goes in town. While others in this business are struggling to survive in a very tough economy, his business has remained steady. They attribute this directly to their cable television advertising campaign and would recommend this type of advertising to any small business. |