Atlanta : Local Sales : Northwest : Testimonials
About Comcast SpotlightLocal Advertising: Northwest |
Find out what clients are saying about Cable Advertising...Candace has been an advertising rep, an advisor as well as a friend. She really works hard to make me, my ad campaign and my business successful. I also believe that the spot advertising is great for a small business as it allows you to target your message to the right geography as well as the right demographics; no wasted money. Most small businesses don't have money to waste, mine doesn't, and the results of my advertising with Comcast have been outstanding. I have recommended it to other business owners and will continue to do so. Candace has been a pleasure to work with for the past year. She researches the market, gets the best value for our dollars and customizes our TV schedule on a monthly basis as needed. Using Comcast Cable network allowed us to target our audience better within our demographic territories instead of advertising all over the Atlanta DMA. The cost per lead generated is very reasonable and the ROI is great. We love the personal relationship which allows us to adjust our marketing budget, targets, and message at all times. Thank you Candace for being there and working with us this year. We hope for an even better 2009!! I have been a Comcast Spotlight customer for over two years. Cable advertising has been for us the most effective and cost efficient form of advertising for the company in the Atlanta market. We have tried newspaper, direct mail, and radio, however nothing compares to cable’s “bang for your buck”. Julie Mulloy, my Comcast Spotlight representative, has been instrumental in developing our ad campaigns, she assists with station and market selection. I trust her completely to guide me in the right direction and she has never let me down. The long and the short of it is that I would recommend cable advertising to everyone. Diane is the best at what she does. No matter what the request, we know we can rely on her to provide us with the information needed for our clients in the shortest possible time. She is thorough, helpful and knowledgeable and most of all her follow-up and turnaround is impeccable. Regardless of what time we call or email she gets back to us within the hour. There have been times when I am working late at night and send her an email which I am not expecting a reply to until the next day and get an immediate response back from her. Diane is the example I use when I am telling my staff how best to handle clients and manage relationships. When I first got the phone call about advertising on Cable, I was ready to immediately dismiss it as an option. I thought it would be way too expensive for a small business in this economy. Ngiri, immediately assured me that advertising on local cable was indeed an affordable option and I'm so glad that I gave it a chance. We have been so pleased with this medium of advertising. As a new boutique in Atlanta, this medium allowed us to show our consumer our competitive advantage in a cost-effective and persuasive manner. This is the first form of advertising in which we get an immediate response. The in-house production team was amazing and produced a shockingly beautiful ad at an amazing price. We also love the micro-targeting of our market that this form of advertising allows. We plan to have Comcast local cable advertising as a key core of our advertising strategy for a long time. ~Dafina Nya Memberr The biggest benefit to me for the Cable TV advertising is the recognition as a legitimate business and the familiarity people feel for me because they have seen my commercials so many times. First of all, I think Alfa did an excellent job of producing professional ads that clearly deliver the message of our company and the benefits of insuring with Alfa. Then, I think you have done an excellent job of guiding me in selecting shows for the ads to air so they are seen by the people who would be my future preferred policyholders. The last job is mine - Another form of marketing where I have personal contact with the person and ask them to let me give them a quote. This is where it all comes together. When I ask to quote their business they are familiar with Alfa because of the TV ads, and they have positive thoughts because of the quality of the ads, and they are much more likely to say "Yes, let's see what you can do compared to my current insurance with ------". My new business is up appx 15% this fall when we have been advertising. Compare this to the rest of the business world that has no increase, or even a decrease in business. Thanks for all you do! Diane is a pleasure to work with. She is very knowledgable about her product and very attentive to our requests. She has made great suggestions about how our advertising would get the most impact and keep the costs within our budget. "My organization hosts an annual golf tournament benefiting the Georgia Firefighters Burn Foundation. We have had a great success with this venture. Our BEST move was teaming up with Diane Francis and Comcast Spotlight. Thousands of dollars are raised for this cause from generous people all over Georgia. Dianne Francis and Comcast Spotlight made it possible for us to quickly get our message out in an incredibly easy and cost effective way. She even scouts out teams for us on the side....now that's service!" Rob Taylor |