Randy Gray, Local Sales Manager,
Northwest Atlanta Area
Randy has been involved in media advertising for more than 18 years. Having spent time in St. Louis, Colorado Springs, and Mobile, he has assisted many types of business to help them meet their goals. Randy loves the media business, specifically cable advertising because of the many unique offerings that positively impact local businesses.
Why Cable Advertising Works
In all advertising, three elements are required for success...
- The Right Message (promotion of a good product or service) delivered to...
- The Right Customer
- Enough Times
Cable network advertising affords businesses the opportunity to target their customer three ways.
- Geographically; where the customer lives.
- Demographically; the customer's gender and age.
- Psychographically; the lifestyle of the customer.
First, Comcast Spotlight can help you create your :30 commercial message. Cable advertising can target your customer based on the three areas: geographic, demographic and psychographic, and offers very competitive rates, allowing you to maximize frequency so that you message is viewed an effective amount of times by your customer.
Top 5 Questions
Q: Can I afford to advertise on television?
A: We are the most efficient form of advertising available. You will be surprised when you learn about our affordability factor versus newspaper. In addition, we are the most affordable electronic media in the area. We offer sight, sound and motion for your message, which aids in successful consumer retention and greatest chance for success! It's all about the cash register ringing!
Q: How do I know what networks to use?
A: Like you, most consumers have a list of about 6-8 networks they watch regularly. Based on your customers' lifestyle profile as well as their age and gender, we place your message on the networks that fit, and deliver to your customer. We take a scientific approach utilizing various research tools that ensure you are reaching your target audience.
Q: How do I get a commercial made?
A: We have both an internal production department and relationships with outside production companies. Our producers will develop scripts based on your needs.
Q: When should I expect results?
A: The keys to a successful campaign are as follows: The right message delivered to the right customer enough times. If your message is strong (of great value to your customer) high frequency may not be necessary. A longer campaign (12+ months) may be required if your message is image based.
Q: Does it work?
A: We have a high retention rate due to successful current and past campaigns from many of our advertising partners. Please read the testimonials section for a small snapshot of some of our success stories, then give us a call so we can help you and your business too! |
