About Comcast Spotlight
Local Advertising: East Team |
Russ Hallauer
706-353-5034
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Why Cable Advertising Works
Cable advertising works because it is the most cost effective way to geographically and demographically target customers. Cable advertising is the only way to"own your backyard" utilizing a creative and concise :30 second television message that brands a business/service or creates urgency to targeted customers. Comcast Spotlight provides each advertising client with tailor made proposals to best fit their advertising expectations.
Top 5 Questions
Q: Can I afford to advertise on television?
A: By targeting your audience geographically (or zoning) we can focus on the area around your business. This keeps the cost of cable advertising remarkably low.
Q: How do I know cable advertising will work?
A: The average consumer watches nearly four hours of television EACH DAY! Through Nielsen Research we know how many people are watching and what networks they're watching. We build targeted schedules to reach the right customer. With an effective call to action your ads will work!
Q: How do I know what networks to use?
A: Based on the demographics of your customer, we have research which shows the top networks they watch.
Q: How do I get a commercial made?
A: We have both an internal production department and relationships with outside production companies. Our producers will develop scripts based on your needs.
Q: When should I expect results?
A: It takes several exposures to an advertisement to take effect. Catching the consumer while they are in the market is key. Typically it takes a minimum ninety days to start seeing results. |
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